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How A Senior Placement Advisor Should Represent You
Top Ten Things to Know
- Make sure the advisor has visited each community prior to recommending the place to you. A good advisor knows their partnered communities.
- Ask how long they’ve been in business and find out how they’re paid. Typically we are paid a marketing fee from the assisted living facilities. This is how we are free to our clients.
- A good Senior Placement Advisor is trained and understands assisted living state rules and regulations.
- Ask if they’ve ever worked in an Assisted Living Facility and also if they’ve attended any type of training. In Florida, Assisted Living Executive Directors must attend CORE training. If searching for a Senior Placement Advisor in Florida, it might be good if there is a CORE trained representative on staff or if the advisor has ever worked at an Assisted Living Facility. (Keep in mind, if they say that they have a healthcare background, that is simply not enough. Healthcare is broad and Assisted Living is a unique branch of the industry.)
- Ask them if they’ll accompany you on tours and if not, how they plan to represent you.
- You should have a consult/assessment prior to going on tours. Ask the Senior Placement Advisor to tell you about the facilities prior to tours. You don’t want to waste your time or the facility’s time on tours that don’t match the criteria and amenities you are looking for prior to visiting.
- If you’re working with a national online senior placement firm, ask them if they plan on giving your personal contact information to multiple facilities. Be prepared to receive numerous phone calls from the many facilities they refer you to. – (Local on the ground Senior Placement firms typically don’t give your personal contact information since they work as the advocate/middleman).
- Read the Senior Placement Agency’s reviews. Google, Social Media, etc. You can even ask for previous client recommendations if you feel you need more information.
- A Senior Placement Advisor will give you options and not stir you in any particular direction or choose the facility for you.
- A Senior Placement Advisor should never make any promises and should ALWAYS be transparent. Keep in mind, the final approval for choosing an assisted living facility is made by YOU. The final Acceptance of an assisted living facility is made by the COMMUNITY.
Resource and Representation with North Star Senior Advisors

Share this article on social media!
How A Senior Placement Advisor Should Represent You
Top Ten Things to Know
- Make sure the advisor has visited each community prior to recommending the place to you. A good advisor knows their partnered communities.
- Ask how long they’ve been in business and find out how they’re paid. Typically we are paid a marketing fee from the assisted living facilities. This is how we are free to our clients.
- A good Senior Placement Advisor is trained and understands assisted living state rules and regulations.
- Ask if they’ve ever worked in an Assisted Living Facility and also if they’ve attended any type of training. In Florida, Assisted Living Executive Directors must attend CORE training. If searching for a Senior Placement Advisor in Florida, it might be good if there is a CORE trained representative on staff or if the advisor has ever worked at an Assisted Living Facility. (Keep in mind, if they say that they have a healthcare background, that is simply not enough. Healthcare is broad and Assisted Living is a unique branch of the industry.)
- Ask them if they’ll accompany you on tours and if not, how they plan to represent you.
- You should have a consult/assessment prior to going on tours. Ask the Senior Placement Advisor to tell you about the facilities prior to tours. You don’t want to waste your time or the facility’s time on tours that don’t match the criteria and amenities you are looking for prior to visiting.
- If you’re working with a national online senior placement firm, ask them if they plan on giving your personal contact information to multiple facilities. Be prepared to receive numerous phone calls from the many facilities they refer you to. – (Local on the ground Senior Placement firms typically don’t give your personal contact information since they work as the advocate/middleman).
- Read the Senior Placement Agency’s reviews. Google, Social Media, etc. You can even ask for previous client recommendations if you feel you need more information.
- A Senior Placement Advisor will give you options and not stir you in any particular direction or choose the facility for you.
- A Senior Placement Advisor should never make any promises and should ALWAYS be transparent. Keep in mind, the final approval for choosing an assisted living facility is made by YOU. The final Acceptance of an assisted living facility is made by the COMMUNITY.